Brazil, home to the world’s 7th largest economy and the largest in Latin America is also the headquarters of JHSF. JHSF is a real estate holdings company, founded in 1972. JHSF specializes in real estate development, both commercial and residential, shopping centers, and hotels and restaurants. Over the years JHSF has garnered, a well-deserved reputation of identifying opportunities in the market, and having the resources and tools in place to capitalize on them. JHSF, has made a calculate shift to becoming one of the prominent industry leaders in the high end luxury markets in Brazil.
Jose Auriemo Neto graduated from Fundacao Armondo Alvares Penteado (FAAP) University, in Sao Paulo. Jose Auriemo Neto joined JHSF in 1993 and is currently the CEO. Since Jose Auriemo Neto joined JHSF, he has shown, and continues to show growth and formulated innovative solutions and has been able to apply them everything he has been involved in. JHSF has always taken an innovative, out of the box, approach to the real estate market in Brazil, and was instrumental in prioritizing the focus on recurring income opportunities. In 1997 Jose Auriemo Neto created, what would become JHSF’s services department by creating Parkbem.
Parkbem is a parking lot management company. In 1998 Jose Auriemo Neto, founded the Shopping Santa Cruz. Jose Auriemo Neto was not only responsible for spearheaded the implementation of Shopping Santa Cruz, he is also responsible for its management. In 2009 Jose Auriemo Neto, lead JHSF’s first exploration into what would lead to their first luxury brands. Mr. Auriemo Neto was responsible for negotiating and formulating an agreement of partnership with Hermes, Pucci and Jimmy Cho. In 2012 Jose Auriemo Neto established JHSF’s partnership with Valentina, help orchestrate the launching of the first Valentino and RED.