Status Labs is an online reputation management firm located in Austin, Texas. The President of the company, Darius Fisher, has been becoming more and more of a public name as he has taken up the stance for privacy rights and other just, social causes. It’s hard to believe that Status Labs, who currently is one of the premier reputation management companies in the world, once had their own reputation issues to deal with. Fisher decided to talk a little bit about what it took to get his company back on the right path.
The first thing that Fisher did with his company was to attempt to change the culture from within the office. When the company feels like its employees are all on the same page then outbursts and problems are less likely to happen. So, Fisher decided to implement a few key ways to get team morale up. Status Labs started doing catered lunches on Fridays and they even opened up the office to well behaved pets so that employees didn’t need to leave their animals home alone all day. From there it was a short leap to doing company activities outside of the office such as kayaking or BBQs.
After taking care of the ‘inner politics’, Fisher focused on getting Status Labs a better reputation in their home town of Austin. The reason that controversy was so easy to leap onto Status Labs was that they didn’t have a real anchor to the community. So, Fisher started engaging Status Labs with more and more local charities such as Dress for Success and The Capital Food Bank of Texas. Dropping roots down deep into your home town leads to more people believing and backing you up and eventually giving you the benefit of the doubt in the future.
Finally, Fisher and Status Labs seemed to be ahead of the curve when it came to dealing with their crisis. The next key is to prevent it from happening again by maintaining all of these positive aspects that they worked so hard to implement. Public relations crisis can happen to anyone, so it is best to be prepared.