Whitney Wolfe Herd is known for entrepreneurial skills in the corporate world of the United States. She is one of the co-founders of Tinder, a popular dating app with over 50 million users. After parting ways with Tinder, Whitney Wolfe Herd launched Bumble dating app, which is more of a women-centric dating app that allows women to make the first move. Bumble is estimated by Forbes to be worth over a billion dollars, and Whitney Wolfe Herd recently rejected the acquisition offer by Match.com for $450 million.
Whitney Wolfe Herd says that the dating world is very unruly at the moment and while there are many dating apps and sites out there, none of them are streamlined to be conveniently used by women. It is the gap that is filled by Bumble. At Bumble, while men and women can like each other through the traditional swipe right or left feature that has become a part of the dating culture lately, it is only the woman who can contact the men first. It gives an added advantage as well as the control to women. In many of the dating sites, it is often seen that women are bombarded with messages that are lucid and sometimes even borderline vulgar.
Men who don’t like the idea of women being in control or the one to be allowed to message first are already filtered out by this method. So, women can be sure that men they are coming across at Bumble are the ones who don’t mind women being in a position of strength. Whitney Wolfe Herd has had several bad experiences with dating app herself, which has made her aware of what women are looking for in a dating app. She has helped design Bumble precisely in a way what modern women today are looking for. Whitney Wolfe Herd has featured on the covers of many favorite magazines, including the Forbes, Wired UK, and the Fast Company.
Whitney Wolfe Herd has completely changed the dynamics of dating for men and women by introducing Bumble. As per the feedback from many users, the members at Bumble are much more mature and filtered in their approach towards women. The company has strict moderation rules and system in place, which ensures that any violations of terms and conditions or use of unruly or vulgar behavior are met with the ban on using the app. Such rules ensure that women feel safe while using this dating app.