In March 2015, Lori Senecal became the global CEO of MDC Partners agency CP+B (Crispin Porter+Bogusky), an advertising agency. This was a new role for the agency at the time. She previously served as President and CEO of MDC Partners Network, and continued to hold the title. Lori has made tremendous strides working at the helm of the agency. A particular achievement that stands out is when she landed American Airlines in October 2015. American Airlines worked with TM Advertising before that for 25 years and she managed to snag the account. She is an effective leader, and has set the pace for the next generation of leaders.
Lori Senecal was set to retire at the end of 2017, and her impact on the agency will be talked about for a long time. According to crunchbase.com, the agency has become more effective and smarter under her leadership, and she has inspired new leaders in the agency. A good example is Danielle Aldrich who was promoted to be president of CP+B West which represents CP+B Los Angeles and CP+B Boulder. He was previously one among two managing directors of CP+B Boulder, and was also involved in the success of the American Airlines deal. Lori maintains that regional leaders should be given similar resources in order to expand the company on a global scale.
Known for her strong personality, and marketing and advertising knowledge, Lori is a pioneer in advertising strategies. Lori specializes in innovative technology solutions to solve business problems. When she was the Global Executive Chairman of KBS, she expanded the global vision of the company through her excellent work ethic. Her track record classifies her as a leader who does not stay in her comfort zone but rather pushes herself to accomplish the best.
The respect Lori Senecal commands in the worldwide advertising industry ensures the credibility of any business she is involved in. She has assisted major brands like Xbox and Coca Cola create successful advertising campaigns. Her unique sense of style has enabled her to be creative in everything she does. The input she had on advertising campaigns of business moguls like BMW, HomeGoods, Victoria Secret Pink, Vanguard, American Express and Boar’s Head has made her the branding and advertising queen. Lori’s leadership ensured that KBS became a global agency with over 800 employees. She is the true mark of excellence in leadership.