The Passion of Doe Deere

Doe Deere is the founder and CEO of popular makeup brand Lime Crime. Starting with an obsession with color when she was a child, Deere built a brand renowned for its bold hues and premium quality. She is quite the Instagram star as well. Anyone who follows the makeup industry knows of her and her brand. Learn more: http://limecrime.tumblr.com/

 

Ms. Deere recently opened up to the  French Tribune to give advice on starting a business. She said the first and foremost thing to do is make sure that the business you are starting is something you love. When choosing what to do for a living, it is important that what you’re doing brings you joy. We all know how monotonous jobs can be when we don’t enjoy them. While running a business won’t always be fun, you should be able to derive pleasure from it most of the time. If the thought of running the business you choose doesn’t make you happy, don’t do it.

 

She also said that you have to take calculated risks. Should you just jump into something with no thought or planning? No. At some point, however, every business owner will come to a decision that puts important things on the line. With careful consideration, if your heart is behind the decision and your business, the risks will pay off.

 

Every business faces problems, it is inevitable. It’s important, Deere says, to not let yourself become overwhelmed. All problems are surmountable if you break them down, look at all the pros and cons of each solution, and work towards the best resolution. You have to look at challenges logically because too many business owners get upset at the bumps in the road, let themselves be overwhelmed instead of working on solutions, and give up. If the business is truly your passion, any amount of work is worth it to overcome barriers.

 

Doe Deere is an inspiring young woman and proof that if you follow your passions and put in the work, you can succeed by simply doing what you love. Lime Crime is one of the top makeup brands worldwide, and it all started with one little girl’s passion for color.

Visit here: https://www.limecrime.com/pages/our-founder

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