How Fabletics is transforming online shopping for brand sportswear

This is an online retail and shopping company that specializes in producing women sportswear. The company has diversified the mode of doing business by opening an online platform where clients can be able to shop for their desired products. The company was founded in 2013 and has been growing gradually to reach greater heights. As such, they have contributed towards making sportswear for women is readily available and at good prizes. The company was formed by Kate Hudson who developed the urge of creating something unique that would satisfy women at all time. This made him to partner with other like-minded individuals like Don Ressler and Adam Goldenberg who were instrumental in bringing there expertise to the company. Through its online platform, people subscribe and become long time clients who are given a wide range of clothing to choose from. This has been a major starting point for the company as it has categorized its membership and provide each with unique kind of clothing material. Fabletics has been increasing in its revenue each and every year hitting a mark of over 35%. This has made the company to raise its profit to over $250 million in just over three years.

The three co-founders of Fabletics were driven by innovation into changing how people especially women view clothing ware. With increasing growth and expansion, the company opened its headquarters in El Segundo, California in United States of America. As such, Kate Hudson attributes this growth to determination, focus and dedication towards ensuring only the best is available in the market.by July of 2014, Fabletics had expanded its reach and had opened branches in United Kingdom, France and Germany. This has been seen as some of the major milestone set by the company towards ensuring it gets the global market in there circles. Later on in 2015, the company had shipped over 1million orders making it scale the heights in online retail shopping. In the same year, the company opened its doors for Australia where they partnered in business and stared shipping its products thus increasing its scope of business.

The mission of Fabletics is to ensure that clients remain active and inspired in all types of clothing especially sportswear for women. Their inspiration comes from the ever-changing designs of high quality with reduced prices. As such, it has elicited positive feedback from its clients. Recently the company diversified and has started producing sportswear for men.

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