Strategies That Helped Make Evolution of Smooth a Success

Evolution of Smooth is an innovative lip balm product that took the country by surprise more than seven years ago. What surprised many Walmart shoppers for stores as well as marketing professionals, was the way the product was packaged. Co-creators of the product Sanjiv Mehra and Jonathan Teller, conducted a panel discussion with women to find out what attributes they would find desirable in a lip balm product. Their objective was to introduce something that would be totally different than the current tube style container used for the leading brands of lip balm on the market.

Strategies That Paid Off

The information gathered from the panel was put to good use in designing the package for the Evolution of Smooth lip balm. Women had mentioned they would like a product that was easy to hold and apply. The design the co-creators came up with was a round ball that fit nicely in the palm of the hand. The balm itself sat inside the bottom half of the sphere where it could be easily applied to the lips. The panel had also informed the team at EOS lip balm about how women tended to purchase items that made them feel good. This helped them create a lip balm that not only made lips feel soft, but also appealed to the senses of taste and smell.

In an online article Sanjiv Mehra talks about the decision to create an innovative product that would become a staple for most women. While the cute little orb was appealing to women they wanted their product to be more than just a passing fad. This is what led them to enhance the sphere by making it available in different colors and creating different flavors for the balm. They even made the orb click when the top was placed back into place. Read full article on

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Securus Gets Accredited By Better Business Bureau

Securus Technologies, a leading criminal and civil justice technology solutions provider for corrections, monitoring and public safety announced it had received accreditation and an A+ rating from the Better Business Bureau. Danny de Hoyos, a senior Vice President in charge of Operations, stated that the company joined hands with BBB located in Texas to get the A+ rating which is the highest and a formal accreditation in what the company says and issues in print. The Accreditation was voluntary and Securus Technologies worked together with the BBB to meet various set standards.

The standards include building trust, telling the truth, advertising honestly, being transparent and being responsive. They also include honoring promises, embodying integrity and safeguarding privacy. Securus technologies went a step further in establishing an in-house domestic call center that houses 220 seats. This is the largest call center in the industry and was established to enhance and improve customer service to the around 25 million family members and friends.

This move helped Securus Technologies to gain more control on how the issue of customer service is handled and allowed the company to implement the required BBB standards for accreditation. The representatives are trained bearing in mind all these standards. They respond to about 2.5 million and over calls every month. The calls take about 11 seconds before they are answered and the resolution rate on the first call is at 99%. The call center scored 4.3 out of 5 in terms of customer satisfaction. The results are just a testimony of the company’s commitment to the BBB standards and its customers.

About Securus Technologies

Securus Technologies is the largest provider of parolee tracking, government information management solutions and detainee communications. It serves about 2,600 correctional facilities within 45 states, Mexico, Canada and the District of Columbia serving over 1,000,000 inmates in the nation. It has its headquarters in Dallas, Texas with four regional offices based in the Metro area and Atlanta, Georgia.

Insurance Company Sued over Ferry Settlement by Former Hawks Ownership

Because of a breach of contract regarding the settlement of claims made by former general manager, Danny Ferry, the former ownership group of the NBA-the Atlanta Hawks Basketball and Entertainment LLC, has filed a lawsuit against the New Hampshire Insurance Company. AHBE-the former Hawks ownership group, included Bruce Levenson, a partner in the group and does not involve Tony Ressler, the current owner in the Hawks ownership group.

The lawsuit was filed in the Superior Court of Fulton County on September 13th against AIG, the insurance company. AHBE believed that they were covered under a policy for losses related to employment practices such as “wrongful termination,” and “workplace torts.” According to the court, AHBE had given notice to AIG on April 2, 2015 that Ferry asserted claims that were believed to be covered.

An undisclosed buyout agreement was reached between Ferry and Hawks and ended an eighteen million, six year contract. Ressler was approved the sale of the franchise two days afterward.

The amount of the claim remains confidential and AIG has refused to acknowledge that a claim was ever made or that a policy had come about. AIG refused to participate in defense of said claim or to accept any coverage. The lawsuit is wanting an additional fifty percent penalty of the attorney’s fees and costs as well as unpaid loss. AIG didn’t have any reasonable basis to state that a claim hadn’t been made or that such a claim was not covered.

According to Time Magazine, Bruce Levenson is a successful journalist, entrepreneur and businessman. He has many interests including professional sports, cooking technology, and business intelligence and is co-founder of United Communications Group, DOT and the director of TechTarget. Levenson is also a pertner in GasBuddy, an owner of Atlanta Hawks LLC, and has been a philanthropist for over forty years.