The lip balm products from Evolution of Smooth are getting a lot of recognition. The product line from this company is favored by a lot of consumers that want the benefits of Shea butter based lip balm that has a long lasting effect.
EOS has become what lip balm consumers trust. When it come to fruity flavored lip balm there are going to be more females that are buying these products. That is why the website has a picture of a woman applying the lip balm when people check the website. The designers behind the brand know that it pays to advertise to the women because they are going to be the ones that are consciously aware of chapped lips.
What the Evolution of Smooth has managed to do is target the female demographic by appealing to their sense of smell and their need for variety. This is what has led to a plethora of different flavors like Honeysuckle Honeydew and Summer Fruit. This female consumer base will take the time to sort through the different flavors and see what they like the best. This is certainly something that has made this brand stand out. There will be some consumers that pick EOS bundles in order to try multiple flavors at the same time.
There is a lot of value in the Evolution of Smooth product line. Women that want something that is different from the norm will consider what EOS has to offer. Some women do not wear any makeup. This will often be the only thing that they apply to their lips. That is why they want flavorful lip balm. These products are available on both Walmart and Ulta.