With fashion designers facing a more competitive market Gucci will combine its men and women’s fashion lines in the 2017 fashion shows. Creative Director Alessandro Michele will have one show a year that combines both men and women’s fashions. The very first show is scheduled to take place at Gucci’s corporate headquarters in Milan.
This is a way to simplify the process of presenting a new line of fashion. Having two shows has been done due to tradition and is not very productive now.Many other fashion designers and companies will be following this trend. This can be challenging for companies that have many designers or fashion lines. Gucci is following Burberry who has already combined its lines.
The debate of making the collection available for purchase after the show is still a hot topic. Many designers feel it undermines the appeal of luxury items and waiting for them to come out each year is trendy. When they have to wait six months this drives the appeal even higher for the line.
This seems a natural way to present our fashion line combining the men’s and women’s together, said Alessandro Michele. It will be challenging but it is the way I perceive the world. Gucci will keep their current position of showing the fashions and letting consumers buy later.
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