Fabletics – Taking on Amazon

Currently, Amazon controls 20% of e-commerce market for fashion. Thus, the feat by Fabletics of growing to $250 million in three years is no mean feat. Fabletics by Kate Hudson is a part of the ‘active wear’ movement that has caught on in recent years. The brand utilizes a subscription model of business to sell clothes to its customers. The combination of quality fashion pieces and subscription has been a powerful winning formula.

In the past, high-quality fashion pieces have usually been defined by high prices. However, this model does not appear to work in the current economic environment. A number of other things have to come into play if high-end brands want to succeed. For instance, gamification, exclusive design, brand recognition, the last –mile service and customer experience play a crucial role in guaranteeing sales.

Thus far, Fabletics’ strategy appears to be doing quite well. The company is also evolving its strategy with physical stores. It currently operates sixteen stores in Illinois, Hawaii, California, and Florida. The general manager claims its secret to success has been offering personalized services and lower costs compared to the competition.

How Fabletics are Revolutionizing Physical Stores

The company uses a technique called reverse showrooms. It does not matter to them whether a client makes a purchase or not. For instance, if a customer tries on an item in the physical store, it is added to their online cart. The result is that there is no difference between the physical store and the online store. The company focuses on relationship building with its online stores. The result is that 25% of all people who walk into their store end up becoming members.

Additionally, the company usually stocks up their local stores using data they gather online. The result is that members in a location will find items in the physical store to which they already have a huge affinity. The company uses various data sources including social media sentiments to determine which products their customers want. The strategy has proven quite successful thus far.

Another way through which Fabletics is growing its brand is by focusing on people and culture. It employs a team of experienced experts who are able to appeal to the new generation of shoppers who demand quality and great prices. The company is one of the greatest success stories because of the wise use of data science.

 

About Fabletics

 

It is a company created in 2013 with the aim of closing the price gap in the sports activewear industry. The founders wanted to create a brand that would allow them to reach out to the growing number of activewear enthusiasts that wanted to save money too. The company uses a very simple strategy. New customers can choose to shop or sign up for membership. There are so many perks to signing up that most people usually end up doing it. Each month, members are presented with new releases from Fabletics that are personalized to their unique tastes. The company also requests new members to take a short quiz. It is designed to ensure that they get outfits that are best suited to their unique tastes.

Lime Crime Cosmetics: Taking Cosmetics In An Entirely New Direction

Lime Crime Cosmetics is one of the hottest make-up lines today. Founded by entrepreneur Doe Deere in 2008, the brand has become an international sensation almost overnight. The company offers velvetines and Perlees lipstick, liquid eyeliner, magic dust eyeshadow, Zodiac eye glitter, rouge, nail polish, Venus palettes and number of other great products.

The make-up come in extremely bright colors. They’re not for shrinking violets or the faint of heart. It’s for unicorns ready to use their make-up to make a colorful statement.

In addition to the blindingly bright colors the cosmetics in the make-up line also have unique, very evocative names. You can get lipsticks, eyeliner, eyeshadow, nail polish and rouge with names like glamour, poisonberry, chinchilla, Babette and Airborne Unicorn.

When you wear make-up with names like Centrifuchsia, Penny, D’Lilac, Cosmopop, Black Velvet and New Yolk City, you don’t have to worry about whether or not it matches your outfit. Neon colored statement make-up with names like Mint To Be, Riot, Wicked and Great Pink Planet don’t have to match with anything.

Part of the reason why the brightly-colored cosmetics have made such a big splash is because although the colors are unusual, the make-up line Doe Deere created is a socially conscious one.

The rich, highly pigmented formulas used to make the cosmetics in this line that glides on and produces a velvety look and creates stunning luscious matte and metallic finishes when it dries are certified by Peta and Leaping Bunny to be vegan and cruelty-free.

None of the make-up in this unique make-up line contain animal-derived ingredients and they are never tested on animals.

According to GlamBot, one of the things that make Lime Crime different is the remarkably effective online marketing campaign Doe Deere designed. Plus people worldwide primarily purchase the company’s cosmetics via the internet.

According to Beauty Bay, while the company ships the products to almost all the countries in the world, some consumers are fortunate enough to have a store near them where they can buy authentic Lime Crime products. The make-up is available in stores throughout Europe, Asia, North, Central and South America, Australia and New Zealand.

Chaz Dean’s Cleansing Conditioner Is All Natural For The Best Results

WEN cleansing conditioners came out more than 10 years ago, but they are still holding strong today, this is especially because of the fact that they are an all natural product, which have become all the rage today. Many reviews can be found online on WEN cleansing conditioners, and a popular one by Emily McClure from Bustle.com came out not that long ago. She reviews the WEN hair care products after testing it on her own hair for a week, which she provides before and after pictures of the results WEN gave her.

If the review by Emily isn’t enough, WEN cleansing conditioners are at the very least a must try for women who want to stick to all natural products or just try the latest trends in hair care. This is because WEN’s special formula is capable of providing great results to all hair types, even if the hair is damaged. On top of this, it can replace old shampoos and conditioners and free up space in the bathroom for other things. Even overnight conditioners and detanglers for unruly hair can be tossed aside as WEN does the job of them all.

Although Chaz Dean (http://chazdean.com/) has made made different products over the years while in the industry, WEN cleansing conditioners are by far the most popular product that he has released. The formula has even been updated since it was originally introduced, to ensure it was still performing adequately. A big part of creating WEN for Chaz Dean was to make a product for women that was both convenient and respectably priced, since most salon’s charge a ton of money for their products and services. That’s not to mention the time consuming nature of going to a salon each week. Why bother with that, when a premium quality product that is all natural can be ordered right to the front door for just around $40 bucks on Amazon and maintain beautiful hair indefinitely.

Check out the product’s Facebook page and Twitter account  for more information.

For Sure, Try WEN’s Products, and WIN

If you need a new reason to try a cleansing conditioner, read on:

  1. Use a cleansing conditioner because you’ll save big.

Use one of these, and you’ll win by saving money. Instead of two bottles, you’ll only need to buy one, which adds more to your budget for other things.

  1. Use a cleansing conditioner because you need your morning back.

If it takes too long to wash your hair, then why bother? You can easily save time by using just one bottle of cleanser on your hair instead of two. This is a no-brainer.

If you need more reasons, think about the available products, and then choose WEN. WEN by Chaz Dean offers a variety of cleansing conditioners, and it also offers a variety of other products, so, if you save big on money, you can buy some awesome anti-frizz gel to go with your cleansing conditioner. the products are Sephora available and can also be bought online via Guthy-Renker.

You’ll love Wen‘s respect for all types of hair, too, and the fact that they make different products that are well-suited for you. You’ll be able to afford to purchase their anti-frizz gel, which is designed to make your hair look good when you leave the house during this rainy fall/winter season.

So, why wait? Try WEN today. It’s best for everyone.

Watch our infomercials: https://www.youtube.com/user/WenHairCare

Do Utility Bills Fall With Smart Lighting?

Utility bills are bound to drop when smart lighting is installed, but the owner of a home or business cannot use smart lights as they use their traditional lights. This article explains how smart lights drop utility costs, function alone and work in every building.

 

#1: Utility Bills Are Predicated On Power Use

 

Power use in a home changes the utility bill every month, and there are quite a few buildings where the bill is too high every month. Lights are left on in empty rooms, lights are pulsing throughout the day and they are not efficient enough for the building.

 

#2: New Lights Are Easier To Manage

 

New light fixtures are attached to a control panel that provides all the information for each light

Gooee Smart Lighting

. Lights manage themselves as they learn about their environment, and lights are switched on and off easily. There are quite a few buildings where there is no other way to manage the lights as a supervisor cannot walk all day flipping switches.

 

#3: Costs Drop The First Month

 

Leaving lights off around the building, using more efficient bulbs and controlling the system with software ensures each light does as it should. The lights sense when someone is near, and work is easier due to the increased light over workspaces alone. The balance of the building is darker, and the company spends less money on power costs.

 

Using Gooee’s smart lighting (https://gooee.com/about) will cut a power bill quite a lot in large facilities where lights shine on a daily basis.

Strategies That Helped Make Evolution of Smooth a Success

Evolution of Smooth is an innovative lip balm product that took the country by surprise more than seven years ago. What surprised many Walmart shoppers for stores as well as marketing professionals, was the way the product was packaged. Co-creators of the product Sanjiv Mehra and Jonathan Teller, conducted a panel discussion with women to find out what attributes they would find desirable in a lip balm product. Their objective was to introduce something that would be totally different than the current tube style container used for the leading brands of lip balm on the market.

Strategies That Paid Off

The information gathered from the panel was put to good use in designing the package for the Evolution of Smooth lip balm. Women had mentioned they would like a product that was easy to hold and apply. The design the co-creators came up with was a round ball that fit nicely in the palm of the hand. The balm itself sat inside the bottom half of the sphere where it could be easily applied to the lips. The panel had also informed the team at EOS lip balm about how women tended to purchase items that made them feel good. This helped them create a lip balm that not only made lips feel soft, but also appealed to the senses of taste and smell.

In an online article Sanjiv Mehra talks about the decision to create an innovative product that would become a staple for most women. While the cute little orb was appealing to women they wanted their product to be more than just a passing fad. This is what led them to enhance the sphere by making it available in different colors and creating different flavors for the balm. They even made the orb click when the top was placed back into place. Read full article on fastcompany.com.

Product links:
http://www.ulta.com/brand/eos
http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245

 

Securus Gets Accredited By Better Business Bureau

Securus Technologies, a leading criminal and civil justice technology solutions provider for corrections, monitoring and public safety announced it had received accreditation and an A+ rating from the Better Business Bureau. Danny de Hoyos, a senior Vice President in charge of Operations, stated that the company joined hands with BBB located in Texas to get the A+ rating which is the highest and a formal accreditation in what the company says and issues in print. The Accreditation was voluntary and Securus Technologies worked together with the BBB to meet various set standards.

The standards include building trust, telling the truth, advertising honestly, being transparent and being responsive. They also include honoring promises, embodying integrity and safeguarding privacy. Securus technologies went a step further in establishing an in-house domestic call center that houses 220 seats. This is the largest call center in the industry and was established to enhance and improve customer service to the around 25 million family members and friends.

This move helped Securus Technologies to gain more control on how the issue of customer service is handled and allowed the company to implement the required BBB standards for accreditation. The representatives are trained bearing in mind all these standards. They respond to about 2.5 million and over calls every month. The calls take about 11 seconds before they are answered and the resolution rate on the first call is at 99%. The call center scored 4.3 out of 5 in terms of customer satisfaction. The results are just a testimony of the company’s commitment to the BBB standards and its customers.

About Securus Technologies

Securus Technologies is the largest provider of parolee tracking, government information management solutions and detainee communications. It serves about 2,600 correctional facilities within 45 states, Mexico, Canada and the District of Columbia serving over 1,000,000 inmates in the nation. It has its headquarters in Dallas, Texas with four regional offices based in the Metro area and Atlanta, Georgia.

Insurance Company Sued over Ferry Settlement by Former Hawks Ownership

Because of a breach of contract regarding the settlement of claims made by former general manager, Danny Ferry, the former ownership group of the NBA-the Atlanta Hawks Basketball and Entertainment LLC, has filed a lawsuit against the New Hampshire Insurance Company. AHBE-the former Hawks ownership group, included Bruce Levenson, a partner in the group and does not involve Tony Ressler, the current owner in the Hawks ownership group.

The lawsuit was filed in the Superior Court of Fulton County on September 13th against AIG, the insurance company. AHBE believed that they were covered under a policy for losses related to employment practices such as “wrongful termination,” and “workplace torts.” According to the court, AHBE had given notice to AIG on April 2, 2015 that Ferry asserted claims that were believed to be covered.

An undisclosed buyout agreement was reached between Ferry and Hawks and ended an eighteen million, six year contract. Ressler was approved the sale of the franchise two days afterward. http://www.forbes.com/sites/mikeozanian/2015/04/23/bankers-for-levenson-oversold-atlanta-hawks-by-27/.

The amount of the claim remains confidential and AIG has refused to acknowledge that a claim was ever made or that a policy had come about. AIG refused to participate in defense of said claim or to accept any coverage. The lawsuit is wanting an additional fifty percent penalty of the attorney’s fees and costs as well as unpaid loss. AIG didn’t have any reasonable basis to state that a claim hadn’t been made or that such a claim was not covered.

According to Time Magazine, Bruce Levenson is a successful journalist, entrepreneur and businessman. He has many interests including professional sports, cooking technology, and business intelligence and is co-founder of United Communications Group, DOT and the director of TechTarget. Levenson is also a pertner in GasBuddy, an owner of Atlanta Hawks LLC, and has been a philanthropist for over forty years.

Source: brucelevenson.com

A Break-Down Of WHAT Medicare Advantage Plans Entail And Benefits To Users

Before choosing a Medicare Advantage plan, everyone will strive to understand how each works and the kind of benefits that are passed to members. This information has not been available for most individuals, so they are left with nothing but the basic options. There are many options that are targeted at covering specific issues affecting individuals that one can take advantage of.

It is necessary to understand how Medicare Advantage plans operate to make it easy to choose the most appropriate. Medicare Advantage plans are not managed by the federal government like Original Medicare. They are handled by private insurance firms, which receive a certain amount of money from the government, and then the benefits are transferred to members of the program. This implies the program is bound to have varying rules unlike the Original Medicare that is universally accepted and moderated by the federal government.

Drug coverage
The part D prescription drug coverage allows members to enjoy coverage for different types of drugs administered. Note that you need to specify the plan you want before you proceed with your application because each plan offers specific benefits. You cannot also have this coverage under both Medicare Advantage and Medicare Prescription Drug plan.

Read more: Aveta Inc. President & CEO Rick Shinto, M.D. Receives Ernst & Young Entrepreneur Of The Year® Award

Rules and costs
Medicare pays an amount of money to your insurance firm every month and these companies are tied by the law to comply with the rules offered by the plan like InnovaCare Health. This does not mean everything will be catered for 100 percent. There are out-of-pocket costs that may be charged when you access certain services.

About InnovaCare Health
Helping to uplift the lives of people has been the core business of InnovaCare health, an established provider of managed healthcare services. The company serves the North American population and has been offering focused services that are aimed at enhancing the quality of medical care. InnovaCare has created bold patient-provider relationships and its subsidiaries have built sustainable models that are focused on innovation and safeguarding quality.

Starting with the CEO, Dr. Richard Shinto, InnovaCare has recorded a great reputation for working with the most reliable professionals in the industry. The industry experience of Dr. Rick Shinto is proven since he has worked with many other major healthcare companies like Aveta Inc,. within the U.S. Also in the management team is the highly experienced Penelope Kokkinides, who has proved his prowess while working as the Chief Administrative Officer of the company. He enjoys an experience spanning more than 25 years and is optimistic about the future of healthcare.

David Osio and his Global Philanthropy efforts

David Osio has been involved in different charitable courses all over the country ad beyond for the past two decades. He forms partnerships with different non-profit organizations in all the locations where he creates a branch of his companies. Because of the exponential growth that his businesses have seen in the past few years, he is thinking about expanding the reach of his charities to a global level.

There are many notable foundations and charities that he has helped in the past. For instance, he has been a major contributor to the children’s orthopedic foundation. His involvement in this charity comes from his strong belief that with the right financial assistance, it will one day be possible to make a significant change for the children.

He has also been in support of the Miami Symphony Orchestra ever since he was a member of the board. He states that each year he gets a chance to support the orchestra, he feels really lucky. He expressed gratitude to the people that had donated, making it possible for the company and the symphony to operate for a longer period of time.

About David Osio

David is the man at the helm of the Davos Financial advisory group. His responsibility is to lead the company and all the functions in the local and international markets. He has overseen great growth in the company, especially an increase in the revenue levels. The company, whose headquarters are in New York City, has regional offices in main cities such as Lisbon, Miami, Geneva and Panama City. They always look for a new charity they can support whenever they move to a new location.

There are many other charitable organizations that have been supported by the man. These include the Wayuu Taya foundation and the Fundana foundation. Because of his hard work in charity, Osio has received many awards both locally and internationally.

David was born and brought up in Venezuela. He is a graduate of the Andres Bello University which is located in Caracas. The first job he held was that of being an advisor to the consolidated bank at Ferro. He then proceeded to take up a leadership position at the Miami chapter of the Banco Latino. He attended the New York institute f finance where he studied investment management portfolios. He is a shining example of how it is possible to build a successful company from the ground up, and then use the position and proceeds to give back to the society.

Follow Osio on Twitter @davidosio1